Monthly Archives: October 2013

How to create a news release … and why

When I’m asked to write a PR release, my first question is: Why? In my decades as an editor, most of the PR releases that crossed by desk were merely passing through on the way to the trash can or … Continue reading

Posted in Writing | Tagged , , , , , , , , | Leave a comment

Misused idiom or word of the day – weigh and way

Here’s an odd usage error I had never considered before — thanks to AZCentral’s story about fast food employees signing up for public aid programs: “Chucri said fast-food restaurants often attract young, low-skilled workers who are students and use the work … Continue reading

Posted in Writing | Tagged , , , , , , , | 1 Comment

Word of the day – Duel, dual

Both “duel” and “dual” involve two, but one is definitely more deadly. In a duel, it’s two people or forces battling, as in the classic “pistol at 10 paces.” It also can be more philosophical or metaphorical, as in a … Continue reading

Posted in Writing | Tagged , , , , , , , | Leave a comment

Word of the day – Compose, comprise

The whole is composed of parts. The parts comprise the whole. “The American Southwest is composed of the states of Arizona, Colorado, New Mexico, Utah and Nevada.” But: “Arizona, Nevada, Utah, Colorado and New Mexico comprise the American Southwest.” Or … Continue reading

Posted in Writing | Tagged , , , , , , | Leave a comment

Word of the day – Oral or verbal

These words often are used interchangeably to mean “spoken.” That’s generally not incorrect, but it’s also not precise — and often not really what is intended. Oral is the more precise word for that, as it refers to things of … Continue reading

Posted in Writing | Tagged , , , , , , , | Leave a comment