Word of the day – There’s no their there

ASU begins their season . . . .

Today we’re going to tackle what probably is the most frequently broken grammar rule in America: the singular noun followed by the plural possessive pronoun.

You see this everywhere, and broadcasters are repeat (and I fear, clueless) offenders.

In the sentence above, is ASU singular or plural?

Singular (very good).

Should their follow a singular or plural noun?

Plural. Correct again.

So if it’s so easy when asked that way, why is this violated so cavalierly? Probably because that’s how we talk, but that’s not an excuse in purposeful writing.


  • ASU opens its season.
  • The Sun Devils open their season.

And let’s pray that they close their regular seasons with a win over the Cats.

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