Tag Archives: PR

Apostrophe now – What’s missing or what’s owned?

At a Phoenix Suns games some years ago, I found myself in front of a sign reading “Visitor’s locker room.” This is going to be a cake game, I thought. The Suns are playing against only one guy,  and that’s … Continue reading

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Word of the day – Incredible and incredulous

“That’s incredible” was a cheesy ‘80s TV show that demonstrated (as if it needed demonstrating) what stupid things people would do to get attention, like juggling things that can kill you. When you see someone land a plane on a … Continue reading

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How to create a news release … and why

When I’m asked to write a PR release, my first question is: Why? In my decades as an editor, most of the PR releases that crossed by desk were merely passing through on the way to the trash can or … Continue reading

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Word of the day: dilemma, crisis, problem

When does a problem become a crisis? You hear politicians, pundits and soapboxers lamenting the health care crisis, the immigration crisis, the oil spill crisis, the housing crisis, the education crisis . . . . Listening to these folks, we … Continue reading

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On the alert for PR words

I was sitting in my dentist’s chair the other day when Doc says he’s going to have to “do a little dusting” to a tooth that was leaning into the space where an implant was supposed to go. “Dust? You … Continue reading

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Totally destroyed, totally decimated: Both totally wrong

Word of the day Destroy, decimate The Romans were a tough bunch who knew how to keep order in a far-flung empire more effectively than anyone before or since. A practice they used to keep unruly, rebellious or other sin-committing … Continue reading

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Homonyms, homophones, homographs

An advantage of the rich stew of this mongrel language of English is the eclectic thievery of words from other languages. The disadvantage is the confusion created by homonyms, homophones and homographs: Homonyms: Words that sound the same and are … Continue reading

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