Tag Archives: Press release

How to create a news release … and why

When I’m asked to write a PR release, my first question is: Why? In my decades as an editor, most of the PR releases that crossed by desk were merely passing through on the way to the trash can or … Continue reading

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Word of the day — Affect, effect

Affect, effect The easiest way to remember the distinction in this frequently misapplied pair of words is that affect is a verb. “The change in tax policy is going to affect the Smiths’ family income.” Effect generally is the result … Continue reading

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Where to drop the time element

Be careful of where you put the time element. Here’s a breaking news story from AZCentral: Scottsdale police arrested a 30-year-old man suspected of burglarizing two businesses after a chase early Wednesday, police said. That’s a bold thief. It takes … Continue reading

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On the alert for PR words

I was sitting in my dentist’s chair the other day when Doc says he’s going to have to “do a little dusting” to a tooth that was leaning into the space where an implant was supposed to go. “Dust? You … Continue reading

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How writers “abuse” quotation marks

The subject today is quotation marks and the tendency of writers to throw them willy-nilly around words under the mistaken impression that they “add meaning.” While not as rampant and irritating as ABUSE OF THE SHIFT LOCK in clumsy attempts … Continue reading

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Word of the day – moot, mute

Word of the day It’s a mute point but . . . Moot, mute We see this error more in spoken than written language, and I just heard it and it annoyed me, so it warrants an entry. It is … Continue reading

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How do you (complement) (compliment) your significant other?

Word of the day How do you (complement) (compliment) your spouse? I saw this one used incorrectly in a political candidate’s flier, which prompted this entry. To complement some thing or person is to add something that goes well with … Continue reading

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