Tag Archives: public relations

Using parentheses, commas or dashes to set off an aside

Punctuation has a purpose. When you want to add information in the middle of a sentence that doesn’t quite fit the flow but is essential, the punctuation you employ to set it off signals different levels of emphasis for the reader. … Continue reading

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How to create a news release … and why

When I’m asked to write a PR release, my first question is: Why? In my decades as an editor, most of the PR releases that crossed by desk were merely passing through on the way to the trash can or … Continue reading

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Misused idiom or word of the day – weigh and way

Here’s an odd usage error I had never considered before — thanks to AZCentral’s story about fast food employees signing up for public aid programs: “Chucri said fast-food restaurants often attract young, low-skilled workers who are students and use the work … Continue reading

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Word of the day – Duel, dual

Both “duel” and “dual” involve two, but one is definitely more deadly. In a duel, it’s two people or forces battling, as in the classic “pistol at 10 paces.” It also can be more philosophical or metaphorical, as in a … Continue reading

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Word of the day – Reluctant, reticent

People use these words interchangeably, and while they both refer to hesitation, they’re not exactly the same. Reticence refers to an unwillingness to speak or discomfort talking. Reluctance is a general unwillingness to act, including the act of speaking. Reticent … Continue reading

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Word of the day – who and that

Who’s a who and what’s a that? Who that? A common word mix-up occurs in the “X (who) (that) did Y” construction. This should be an easy one: Who refers to people and that refers to things. The error generally is made … Continue reading

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Word of the day – Adverse and averse

Adverse and averse have some overlap in that they both refer to things you don’t like. Perhaps that leads to the confused use. Adverse is bad, harmful or against your position, as in adverse weather conditions. Averse is an intense … Continue reading

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