Tag Archives: reporters

How to create a news release … and why

When I’m asked to write a PR release, my first question is: Why? In my decades as an editor, most of the PR releases that crossed by desk were merely passing through on the way to the trash can or … Continue reading

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Misused idiom or word of the day – weigh and way

Here’s an odd usage error I had never considered before — thanks to AZCentral’s story about fast food employees signing up for public aid programs: “Chucri said fast-food restaurants often attract young, low-skilled workers who are students and use the work … Continue reading

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On the alert for PR words

I was sitting in my dentist’s chair the other day when Doc says he’s going to have to “do a little dusting” to a tooth that was leaning into the space where an implant was supposed to go. “Dust? You … Continue reading

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Who’s a who and what’s a that?

Who’s a who and what’s a that? A common word mix-up occurs in the “X (who) (that) did Y” construction.  This should be an easy one: Who refers to people and that to things. You’d say “Who did it?” You … Continue reading

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Does Twitter make us better or worse writers?

Q: Does Twitter make us better or worse writers? A: Yes “Hal: I’m curious. Is Twitter making us better writers? I find that the 140 character limit forces me to spend a few minutes revising and condensing, so I can … Continue reading

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Robbery, burglary, theft

Word of the day I was at a Block Watch party in Phoenix the other day when the neighborhood captain explained that the group formed after an elderly neighbor’s house had been robbed twice. “You mean burglarized,” I offered. “Yeah,” … Continue reading

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PR releases: We’re just pleased as punch to announce that . . .

We’re just pleased as punch to announce that . . . The Acme Corp. is mortified to announce its new director of community relations, Bob Miller. You’ve never seen that in a news release, and you never will. You will … Continue reading

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